Revitalization Partners Rolls Out Asset Marketing System

 

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Aiming to improve the returns to creditors from inefficient and slow asset auctions, Revitalization Partners has developed a proprietary new digital marketing system to augment its expertise in corporate restructuring and receiverships. RP’s Asset Marketing Platform provides an alternative to traditional auctions with a robust online tool that can unlock trapped value more quickly.

Utilizing cloud-based technology, the Revitalization Partners system gives the firm’s professionals, all former C-suite executives, the ability to extract more value in managing the receivership process. In addition, it ensures a level playing field by cataloguing every interaction and generating more detailed reporting.

Buyers will appreciate the bid structure provided by the system, enabling them to more quickly understand the auction process and submit bids. Activity tracking creates a record of every interaction, along with an accompanying interest score. Those outcomes can then be used by RP to segment the market interest and tailor communications to prospective buyers.

One of the system’s most compelling features, however, may be the bid optimization module. Instead of tabulating results in relation to overall assets, RP’s platform optimizes price by each item, utilizing scores based on the interactions and interest around individual assets. That improves ROI as well as sell-through.

Buyers of distressed assets often come from a company’s database, but the platform takes those information fields to another level. Its ability to aggregate and integrate data with detailed buyer classifications developed by RP advisors can help expand the addressable market for a company’s assets.

“Our goal in designing the system was to more efficiently monetize the value of assets in receiverships,” said Pat Scanlon, who leads the digital business practice at Revitalization Partners. “By taking a company’s intellectual property and utilizing AI technology, we have not only increased speed, but also the number of potential buyers.”

Revitalization Partners Rolls Out Asset Marketing System

https://www.abladvisor.com/news/30535/revitalization-partners-rolls-out-asset-marketing-system

March 12, 2021, 07:30 AM
Filed Under: Industry News

Aiming to improve the returns to creditors from inefficient and slow asset auctions, Revitalization Partners has developed a proprietary new digital marketing system to augment its expertise in corporate restructuring and receiverships. RP’s Asset Marketing Platform provides an alternative to traditional auctions with a robust online tool that can unlock trapped value more quickly.

Utilizing cloud-based technology, the Revitalization Partners system gives the firm’s professionals, all former C-suite executives, the ability to extract more value in managing the receivership process. In addition, it ensures a level playing field by cataloguing every interaction and generating more detailed reporting.

Buyers will appreciate the bid structure provided by the system, enabling them to more quickly understand the auction process and submit bids. Activity tracking creates a record of every interaction, along with an accompanying interest score. Those outcomes can then be used by RP to segment the market interest and tailor communications to prospective buyers.

One of the system’s most compelling features, however, may be the bid optimization module. Instead of tabulating results in relation to overall assets, RP’s platform optimizes price by each item, utilizing scores based on the interactions and interest around individual assets. That improves ROI as well as sell-through.

Buyers of distressed assets often come from a company’s database, but the platform takes those information fields to another level. Its ability to aggregate and integrate data with detailed buyer classifications developed by RP advisors can help expand the addressable market for a company’s assets.

“Our goal in designing the system was to more efficiently monetize the value of assets in receiverships,” said Pat Scanlon, who leads the digital business practice at Revitalization Partners. “By taking a company’s intellectual property and utilizing AI technology, we have not only increased speed, but also the number of potential buyers.”

Revitalization Partners Names Former Madison Avenue Digital Marketing Executive as Director


(SEATTLE, WA) – Pat Scanlon, a turnaround specialist who has developed and led digital business transformations at several Fortune 100 brands in the U.S. and abroad, has joined Seattle-based Revitalization Partners as Director. He will lead the turnaround and corporate advisory firm’s digital technology practice.

Mr. Scanlon specializes in working with management teams to build value and monetize their digital assets and lines of business. A pioneer in digital marketing, his experience includes 30 years with companies such as USA Today Sports, where he oversaw all online platforms and SaaS infrastructure for the millennial market, to J. Walter Thompson. He served as the Madison Avenue agency’s first Director of Interactive Marketing in Australia & Asia, guiding initial online strategies for the international divisions of Kraft Foods and Ford.

His media resume also includes tenure as a Board Member overseeing the digital restructuring of the Pittsburgh Post-Gazette, as well as Chief Technology Officer and senior executive for Australia’s first dotcom. Mr. Scanlon spent his early career as an award-winning photographer for clients such as Sports Illustrated, Nike, and Qantas, taking on assignments across the US, China, and Australia.

Before joining Revitalization Partners, Mr. Scanlon operated as an independent consultant in the manufacturing and software sectors. His client work included developing new technologies and strategy for a media company, reorganizing enterprise architecture for a multi-million dollar ship renovation, and developing technology and digital marketing implementations for a leading online pet retailer.

“When it comes to digital business and the tech stack, there’s a lot of chatter about what companies are doing to create value,” said Revitalization Partners Principal Al Davis. “Pat Scanlon has actually done it. He brings a deep level of operational expertise in a discipline companies do not often find in a turnaround firm. We’re delighted to have him join the RP team.”

About Revitalization Partners
Revitalization Partners specializes in improving the operational and financial results of small and mid-market companies nationwide and abroad. Whether the situation calls for
interim management, business valuation or assessment, revitalization, re-engineering or
managing through the receivership/bankruptcy process, the firm focuses on finding the best resolution in the shortest amount of time – with the highest possible return.

– end –

Rod Stevens Introduction

 

Revitalization Partners is pleased to announce that Rod Stevens has joined the company as a Senior Director.

Rod has worked in the structuring and restructuring of commercial real estate for almost 40 years and through four previous recessions.

He has planned and financed a number of innovative new projects and solved problems for those that needed assistance.

His skills include market research and financial analysis, due diligence investigations, project programming and planning, financial underwriting, and turnaround management.

Rod’s experience includes work with financial institutions, developers, and high net worth individuals. As Vice President of Portland-based Wyse Investment, Rod negotiated and placed real estate investments on behalf of the Stoel Rives, Les Schwab and other regional pension funds, as well as a number of high net worth individuals.

After the savings-and-loan crisis, Rod helped a bank create liquidity from its holdings by structuring a cash flow mortgage backed by the restructured loans on 75 Texas properties.

For more than 30 years, Rod has worked at a board room level on the use and workout of real estate, serving as an advisor to senior executives in both decision making and turnaround execution. His experience includes:

• Port Quendall, Renton, WA: Microsoft co-founder Paul Allen’s staff had spent more than $20 million planning an 80-acre, mixed-use development on a waterfront brownfield site in Renton. Rod managed a PR crisis with city and state leaders who had invested in the old plan, negotiated a final agreement with environmental regulators who tried to re-open a court-ordered settlement, stopped the acquisition of a neighboring site with even worse pollution problems, and met with Allen to provide a detailed accounting of where the money had been spent.

• Kenmore Village, Kenmore, WA: The client had spent about ten years and $10 million trying to turn an old shopping center into a lifestyle mall with upscale retailers. Pre-leasing was unsuccessful, and the development partner walked away when the 2008 recession struck. To draw a broad response from possible buyers, he prepared a briefing book with a detailed discussion of site issues that saved them time on due diligence investigations. When taken to market, the property drew 12 solid offers. The client fully recovered their investment and the site was developed with approximately $100 million of new apartments, restaurants, office, and public space.

• 888 Blvd. of the Arts, Sarasota, FL: A Dutch pension fund had taken back a 300-unit high-rise condominium project which it had invested in five years before. The fund had also tried to fix construction problems three times, unsuccessfully, angering homeowners who were about to sue. Taking over the project, Rod recruited a team of construction, marketing, legal and management talent to determine a turnaround solution. Rod carried out the solution opening a new sales center even as the turnaround work was occurring while keeping owners in their units. In two short sales seasons of five months each, the project was completely sold.

Rod’s background and experience adds significant depth and breadth to Revitalization Partners team of Senior Executives and brings a laser like focus in solving both financial and operational difficulties in real estate projects.

Rod’s educational background includes a BA in history from Stanford University and an MBA from Dartmouth’s Amos Tuck School of Business.

Revitalization Partners specializes in improving the operational and financial results of companies and providing hands-on expertise in virtually every circumstance, with a focus on small and mid-market organizations. Whether your requirement is Interim Management, a Business Assessment, Revitalization and Reengineering or Receivership/Bankruptcy Support, we focus on giving you the best resolution in the fastest time with the highest possible return.

70% of M&A Deals Fail To Meet Expectations

How M&A Deals Are Like Marriages
and What To Do About Failed Expectations

 

According to multiple studies 70% of M&A deals fail to meet expectations.

Other statistics show that the divorce rate in marriages in the United States approaches 50%.

But despite these statistics, people continue to get married and businesses continue with mergers and acquisition.

Join ACG Seattle on Wednesday, March 13th as we hear our panel discuss a variety of issues related to due diligence through post-closing activities and how to improve the odds of M&A success.

 

 

Panel Features:

  • Andy Dale, Montlake Capital, Managing Director
  • Cameron Hewes, BMO Capital Markets, Managing Director- Mergers & Acquisitions
  • Al Davis, Revitalization Partners, Principal
  • Forrest Didier, Next Level, Executive Team Member

 

 

Moderator:

Bill Lawrence, Revitalization Partners, Principal

Wednesday, March 13, 2019

Washington Athletic Club

Crystal Room (3rd Floor)

1325 6th Avenue – Seattle, WA 98101

 

5:00 – 6:00 pm: Networking Reception

6:00 – 7:30 pm: Program

For more information or to register for the March event, please visit ACG Seattle.

Validated parking at the WAC Garage.

 

 

 

 

 

Kern Gillette Joins Revitalization Partners as Senior Director

FOR IMMEDIATE RELEASE

Kern Gillette joins Revitalization Partners as Senior Director

Seattle, Washington April 18, 2018 – Revitalization Partners is pleased to announce that Kern Gillette has joined Revitalization Partners (RP) as a Senior Director. Before joining RP, Gillette was founder and managing member of Gillette Northwest, LLC.

In addition to nearly a decade as an advisor to distressed situations he has over 15 years’ experience as a C- Suite executive, in CFO and CEO roles.

Prior to Gillette Northwest, Mr. Gillette was Senior Director with Alvarez & Marsal ‘s North American Commercial Restructuring practice. Before A&M, Kern was Principal with Scouler & Company, where he worked with distressed companies, lenders and creditors across the country.

Mr. Gillette brings to RP a strong track record of successfully representing constituencies in the restructuring and bankruptcy process, as well as expertise in complex analysis, strategy development and leading entities through difficult transitions. His work has spanned a variety of industries, including: food processing, multi-unit retail including restaurants, technology, manufacturing, franchise, retail and wholesale distribution, seafood catching and processing, lumber and specialty building products, financial and professional services, aerospace, real estate, construction and alternative energy.

He has direct experience with a wide variety of capital structures including family owned, private equity, ESOP, public, and cooperative.

Mr. Gillette served as Engagement Lead Financial Advisor for Hot Dog on a Stick, a quick service food retailer; Beall Corp., a tank and trailer designer and manufacturer; and Qualteq, Inc., a direct mail marketer. Recently he represented lenders interests in a large vertically integrated seafood company transaction, monitoring operational performance and cash management for many months prior to the sale of the entity. Among his many previous engagements, he was Financial Advisor to Contessa Premium Foods, Inc., a frozen foods packaging and distribution company, and Universal Building Products, Inc., a manufacturer and supplier of concrete forms and accessories.

Mr. Gillette has wide and deep experience as an operator. Positions include President and CEO of Cinnabon, Molbak’s and Graces Kitchen. He was CFO of Reese Brothers, Cinnabon, Grace’s Kitchen, and Olympic Boat Centers. As President, Chief Executive Officer and Chief Financial Officer of Cinnabon, Inc., the national food retailer and franchisor, Mr. Gillette designed and executed a successful turnaround.

As Chief Executive Officer of Molbak’s, a regional specialty retailer, he executed a successful creditor composition plan and led the company through reorganization. As Chief Financial Officer of Olympic Boat Centers, he guided the company through the bankruptcy process.

Mr. Gillette earned a bachelor’s degree in accounting from the University of Washington and an MBA from Eastern Washington University. He is also a Certified Public Accountant (inactive).

 

About Revitalization Partners

Revitalization Partners specializes in improving the operational and financial results of companies and providing hands-on expertise in virtually every circumstance, with a focus on small and mid-market organizations.

Whether your requirement is Interim Management, a Business Assessment, Revitalization and Reengineering or Receivership/Bankruptcy Support, we focus on giving you the best resolution in the fastest time with the highest possible return.