A controversial ad released on Monday by Nike has generated $220 million in publicity for the company, with an even split between those who view it positive and those who view it negatively, according to Apex Marketing Group. The firm analyzed TV, radio, online and social media exposure. As of Friday morning, the ad had generated $69 million in positive publicity and $67 million in negative publicity, a nearly even split. Another 38 percent, worth $83 million in publicity, remain neutral. The…
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Updated: Opinion split on Nike Kaepernick ad
