NASA Administrator Jim Bridenstine wants the space agency to explore boosting its brand by selling naming rights to rockets and spacecraft, including allowing astronauts to appear in commercials. NASA historically has stayed away from endorsing specific products, and such a move, should it happen, could be “a giant cultural leap” for the agency and present ethics challenges for public officials, The Washington Post reports. Likening the effort to the branding seen on NASCAR race cars, Bridenstine…
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‘This mission to Mars brought to you by … Mars’ — NASA explores sponsorships
