Report: Adobe is quietly interested in buying Marketo in multibillion-dollar deal

Software giant Adobe Systems is quietly negotiating a buyout of San Mateo-based marketing automation company Marketo, Reuters reports, citing unnamed sources close to the deal. Private equity firm Vista Equity Partners Management bought Marketo in 2016 for $1.8 billion, a 64 percent premium over the company’s share price at the time. San Jose-based Adobe would likely pay “significantly more” than $1.8 billion to buy Marketo today, Reuters reports, citing its sources. Adobe, Marketo and Vista…

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Report: Adobe is quietly interested in buying Marketo in multibillion-dollar deal

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