Nordstrom gets personal with ‘Nordy Club’ rewards program upgrade

Nordstrom Inc. is relaunching an upgraded version of its rewards program this fall as “The Nordy Club.” Nordstrom said its 10 million members make up 50 percent of the company’s sales, and that rewards members spend an average of four times than non-members. The Seattle-based retailer aims to give customers a more personalized experience and more access and services. Nordy Club perks are based on annual spending levels, topping out at the “ambassador” level for customers who spend more than $5,000…

Nordstrom gets personal with ‘Nordy Club’ rewards program upgrade

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