Nike’s Jordan brand expands into soccer after deal with one of Europe’s biggest clubs

Nike Inc.’s Jordan Brand is getting into the soccer business. The company on Thursday announced a deal with French soccer club Paris Saint-Germain. The deal will include a footwear and apparel collection, and brand’s Jumpman logo also will appear on the team’s uniforms. The deal is the latest attempt by Nike to expand the Jordan business beyond the hardwood and reinvigorate sales. The Jordan brand unveiled football cleats in 2013, running shoes in 2014, and a fashion shoe in 2014. It’s also‚Ķ

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Nike’s Jordan brand expands into soccer after deal with one of Europe’s biggest clubs