Fitbit’s head of enterprise talks how it plans to fend off Apple

Fitbit Inc. was the first major player in the wearables market with its line of activity trackers, culminating in its $358 million IPO in 2015. Since then, the road for the company has gotten more difficult with tech giants like Apple entering the fray.

Excerpt from:
Fitbit’s head of enterprise talks how it plans to fend off Apple