Behind Kaepernick buzz, Nike starts ‘Just Do It’ push (Photos)

Get ready to see a lot more “Just Do It” merchandise. Behind the buzz created by an ad campaign celebrating the tagline’s 30th anniversary, Nike is starting to push an assortment of footwear and merchandise with the iconic phrase, which celebrates physical activity and overcoming adversity. In mid-June, the sportswear giant started releasing a line of footwear emblazoned with the catchphrase. On Sunday, the first floor of the company’s trendy SoHo store, which serves as the “sharpest point” of…

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Behind Kaepernick buzz, Nike starts ‘Just Do It’ push (Photos)