When companies seek to reverse revenue deterioration, they often respond through methods such as increasing sales efforts, adding or replacing sales people, changing sales compensation plans, and revising pricing, product, promotion and distribution strategies. Often, however, the cause of revenue shortfalls can be traced directly to operational problems that, if fixed, can provide a significant revenue boost. The following highly simplified case study (name withheld to protect confidentially)…
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A Portland turnaround artist on how to boost revenue through operational improvements
