Semiconductor Equipment Company


Description: A family owned manufacturer of semiconductor equipment, this company had been the market leader in its field for a number of years. As competition increased and the market matured, the company experienced losses, a loss of its bank line of credit and significant delays in the development cycle of follow on products, leading to a significant reduction in market share. 

ChallengeAvoid Bankruptcy; generate new revenue; arrange for bank financing; get the development cycle on track. 

Actions: Reduce costs by headcount reductions and reductions in carried inventory; arrange for new line of credit for both domestic and international sales; restructure sales organization including identifying and recruiting new channel partners; revamp the product development process with extensive controls put a system of financial controls in place including rigid cash management. 

Results: After experience three consecutive years of losses, the company was profitable in 2008; several new products were introduced and the owners have a playbook for management of the company.

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Over the years, through our many assignments, the Principals of Revitalization Partners frequently said to ourselves: “One day, we should write a book about our work and how we can help companies through our experiences.” This is that book and we hope that you find words of value to you and your business.

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