Publicly Held Consumer Products Technology Company

Description: Developer of VCR+ Instant Programmer

Challenge: Develop an effective way to profitably market the concept beyond the initial product offering.

Actions: Created and implemented worldwide strategy to entice newspapers and television guides to publish VCR PlusCodes that created consumer demand for the technology. Responding to that consumer demand, manufacturer’s agreed to pay a licensing fee for the technology.

Results: The Company grew to a valuation of multiple billion dollars and eventually purchased TV Guide from Rupert Murdoch. Currently the world’s leading provider of Electronic Program Guides.

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Over the years, through our many assignments, the Principals of Revitalization Partners frequently said to ourselves: “One day, we should write a book about our work and how we can help companies through our experiences.” This is that book and we hope that you find words of value to you and your business.

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