It sounds great: Mix a powder in your drink and lose up to 21 pounds a month. Eat chocolate cake and ice cream and all the foods you love! The success rate is 90 percent! Or so claimed Roca Labs Inc., which was sued by the Federal Trade Commission last week in the U.S. District Court for the Middle District of Florida for deceptive advertising. But this case has a twist.
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Magic Diet Powder Didn’t Work? Tell Anyone and We’ll Sue You