Major Daily Newspaper
December 6, 2009
Description: Second newspaper in a major metropolitan area.
Challenge: Circulation was falling and was controlled by the rival regional newspaper.
Actions: Helped design new information system for circulation. Reviewed operations of the Circulation Department and suggested changes.
Results: The paper took control of its own customer base and increased circulation.
Description: Second newspaper in a major metropolitan area.
Challenge: Circulation was falling and was controlled by the rival regional newspaper.
Actions: Helped design new information system for circulation. Reviewed operations of the Circulation Department and suggested changes.
Results: The paper took control of its own customer base and increased circulation.