RP Principal Bill Lawrence Credited With Pendleton Woolen Mills Resurgence
Pendleton Woolen Mills Announces New CEO
PORTLAND, Ore. (Feb 4, 2013) – Pendleton Woolen Mills, the Portland, Oregon-based company renowned for classic apparel and home products, announces today the appointment of Mark Korros , 61, as Chief Executive Officer.
Korros joins Pendleton after serving most recently as CEO and President of Seattle-based Filson, a leading outfitter for outdoor enthusiasts.
Korros brings 39 years of experience in leadership, brand development, product merchandising, direct marketing, e-commerce, and retail and wholesale sales.
Prior to Filson, Korros served as president at Samsonite and FranklinCovey. Additionally, he held senior executive positions at Reebok, Levenger and Healthtex Childrenswear.
“We are pleased to welcome Mark to the Pendleton family,” says Pendleton President Mort Bishop III, who represents fifth generation management of the family-owned and operated company.
“His strong communication style, entrepreneurial thinking, commitment, and vast experience will be instrumental in the continual building of our position as an American heritage brand.”
“I look forward to being associated with one of the country’s premier iconic names in apparel and home,” says Korros. “Few companies have such loyal and longstanding customers. What is even more exciting, is the large number of young people who are ‘discovering’ today’s Pendleton.”
Korros succeeds Pendleton CEO Bill Lawrence, who will remain in an advisory role during the transition.
“We thank Bill for his vision during his time with Pendleton,” Bishop adds. “His guidance and leadership over the last four years has led to a comprehensive global strategy for the company’s future growth.”
Setting the standard for classic American style, Pendleton is recognized worldwide as a symbol of American heritage, authenticity and craftsmanship. With six generations of family ownership since 1863, the company celebrates 150 years of weaving fabric in the Pacific Northwest in 2013. Pendleton owns and operates two of America’s remaining woolen mills, constantly updating them with state-of-the-art looms and eco-friendly technology. Inspired by its heritage, the company designs and produces apparel for men and women, blankets, home décor and gifts. Pendleton is available through select retailers in the USA, Canada, Europe and Asia, at Pendleton stores and through company catalogs and web site at www.pendleton-usa.com.