World Wide Branded Consumer Electronics Company
Description: A privately owned visual presentation company where revenue had declined significantly and was not profitable. The debt load had risen to a level that far surpassed its ability to repay it. The company was also administratively supporting three other related companies without compensation.
Challenge: Immediately reduce operating expenses, revamp the sales and operational management, reduce the debt load and return the company to profitability.
Results: Reduced the long term debt load from $11 Million to $1 Million by renegotiating the debt with the debt holders. The sales function was reorganized and streamlined. The commission structure was restructured and focused on selling the company’s more profitable product lines. Expenses were reduced by restructuring the administrative functions so that they would only support the existing company. The Company returned to profitability with twelve months resulting in a successful sale.