Publicly Held Consumer Products Technology Company
Description: Developer of VCR+ Instant Programmer
Challenge: Develop an effective way to profitably market the concept beyond the initial product offering.
Actions: Created and implemented worldwide strategy to entice newspapers and television guides to publish VCR PlusCodes that created consumer demand for the technology. Responding to that consumer demand, manufacturer’s agreed to pay a licensing fee for the technology.
Results: The Company grew to a valuation of multiple billion dollars and eventually purchased TV Guide from Rupert Murdoch. Currently the world’s leading provider of Electronic Program Guides.