Publicly Held Consumer Products Technology Company

December 6, 2009

Description: Developer of VCR+ Instant Programmer

Challenge: Develop an effective way to profitably market the concept beyond the initial product offering.

Actions: Created and implemented worldwide strategy to entice newspapers and television guides to publish VCR PlusCodes that created consumer demand for the technology. Responding to that consumer demand, manufacturer’s agreed to pay a licensing fee for the technology. 

Results: The Company grew to a valuation of multiple billion dollars and eventually purchased TV Guide from Rupert Murdoch. Currently the world’s leading provider of Electronic Program Guides.

 

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• Revitalization Partners

  Revitalization Partners is an international specialty management services firm that provides hands-on interim executive management and advisory services to client companies.

  We specialize in under-performing, turnaround, bankruptcy and workout situations as well as repositioning companies faced with changing market and funding situations.

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